©2016 Wil Houdeshell. All Rights Reserved.
I was recently asked to create a Step & Repeat banner for Act1 Photo Booths. Early on during the intake process, the client hinted that they were not completely satisfied with the company’s outdated logo. I gave them a redesigned modern flat-style logo that communicates the upbeat, contemporary spirit of Act1 and its owners, as well as a great new banner for trade shows and events. I also did away with the hideous vertically stretched type (a typographer’s WORST NIGHTMARE!).
The logo will eventually be implemented across all of Act1’s visual marketing, from their website and social media page, to business cards and printed promotional materials. This will present a consistent and familiar visual identity to their clients, and help build brand loyalty and recognition.